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Information Privacy in the Internet Era by Roman Wong, Ph.D. Key Concepts Key Concepts Fair Information Practices Clickstream tracking Profiling Personalization Internet Anonymity Social Networking Websites Vocabulary Fair Information Practices: The Fair Information Practices of the Fair Trade Commission is widely used as a guideline for organizations' online privacy policy. It includes the following five components: Notice. A web site should inform the users what personal information it collects and how such information is going to be used. Choice. Users should be given choices regarding whether or not their information is collected and how such information is to be used. Access. Users should have access to their personal information disclosed by the web site. Security. Personal information provided to the web site should be secured to ensure privacy. Redress. Users should have ways to resolve problems arising in the disclosure or use of their personal information by the web site. Cookies: An HTTP cookie is a piece of text information deposited on the hard drive of the user's computer when browsing certain web sites. Clickstream Tracking: Collecting data on individual activities at Web sites and storing them in a file. These data always include data about the sites the individuals visited before coming to a particular Web site and where these individuals go when they leave that site. Fair Credit Reporting Act (FCRA): a federal law originally enacted in 1970 that regulates the collection, dissemination, and use of consumer credit information. Phishing: is the name for scams that deceive you into revealing your financial and credit card information, such as user identification and password. Profiling: using the computer to collect and combine personal data, including personal clickstream patterns, from multiple sources and creating electronic dossiers of detailed information on individuals. Personalization: making products/services and marketing activities as personal and interactive as possible. This is usually achieved by the collection of information regarding customers' previous buying patterns or indicated interests. This information may be provided by the customers, or collected from different sources. Internet Protocol (IP) Address: is a computer address for a computer device (e.g. a PC or a printer) to identify and communicate with each computer device on a computer network using the Internet Protocol standard. Internet Anonymity. browsing the World Wide Web while hiding the user's IP address and any other personally identifiable information from the websites that one is visiting. Social-Networking Services/Web Sites: social networking services refers to web sites that focus on the building and verifying of online social networks for communities of people who share interests and activities, or who are interested in exploring the interests and activities of others. Such web sites usually provide a collection of various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups, and so on.

Information Privacy in the Internet Era

by Roman Wong, Ph.D.

Key Concepts

Key Concepts

Fair Information Practices
Clickstream tracking
Profiling
Personalization
Internet Anonymity
Social Networking Websites

Vocabulary

Fair Information Practices: The Fair Information Practices of the Fair Trade Commission is widely used as a guideline for organizations' online privacy policy. It includes the following five components:

Notice. A web site should inform the users what personal information it collects and how such information is going to be used.
Choice. Users should be given choices regarding whether or not their information is collected and how such information is to be used.
Access. Users should have access to their personal information disclosed by the web site.
Security. Personal information provided to the web site should be secured to ensure privacy.
Redress. Users should have ways to resolve problems arising in the disclosure or use of their personal information by the web site.

Cookies: An HTTP cookie is a piece of text information deposited on the hard drive of the user's computer when browsing certain web sites.

Clickstream Tracking: Collecting data on individual activities at Web sites and storing them in a file. These data always include data about the sites the individuals visited before coming to a particular Web site and where these individuals go when they leave that site.

Fair Credit Reporting Act (FCRA): a federal law originally enacted in 1970 that regulates the collection, dissemination, and use of consumer credit information.

Phishing: is the name for scams that deceive you into revealing your financial and credit card information, such as user identification and password.

Profiling: using the computer to collect and combine personal data, including personal clickstream patterns, from multiple sources and creating electronic dossiers of detailed information on individuals.

Personalization: making products/services and marketing activities as personal and interactive as possible. This is usually achieved by the collection of information regarding customers' previous buying patterns or indicated interests. This information may be provided by the customers, or collected from different sources.

Internet Protocol (IP) Address: is a computer address for a computer device (e.g. a PC or a printer) to identify and communicate with each computer device on a computer network using the Internet Protocol standard.

Internet Anonymity. browsing the World Wide Web while hiding the user's IP address and any other personally identifiable information from the websites that one is visiting.

Social-Networking Services/Web Sites: social networking services refers to web sites that focus on the building and verifying of online social networks for communities of people who share interests and activities, or who are interested in exploring the interests and activities of others. Such web sites usually provide a collection of various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups, and so on.