The Greening of Corporate America: Is it Profitable or Just the Right Thing to Do?
by Anne Fiedler, Ph.D.
Resources
Green before green was cool
Shaklee, a direct seller of nutrition, personal care and household cleaning products, embraced environmental responsibility decades ago, says Fortune's Marc Gunther.
By Marc Gunther, Fortune senior writer
May 18 2007: 5:47 AM EDT
http://money.cnn.com/2007/05/17/news/companies/pluggedin_gunther_shaklee.fortune/index.htm
Trade-offs and global warming
If fighting climate change is inconvenient and expensive, it won't happen: A modest proposal to make it easier, from Fortune's Cait Murphy.
By Cait Murphy, Fortune assistant managing editor
May 9 2007: 10:43 AM EDT
http://money.cnn.com/2007/05/08/news/economy/pluggedin_murphy_warming.fortune/index.htm
Wal-Mart: Here comes the sun
Wal-Mart's installation of solar rooftop panels could give a big boost to the use of solar energy, says Fortune's Marc Gunther.
By Marc Gunther, Fortune senior writer
May 9 2007: 4:05 PM EDT
http://money.cnn.com/2007/05/07/news/companies/pluggedin_gunther_wmtsolar.fortune/index.htm
P&G going green
Liquid detergents will come in smaller packaging with double concentrate as the company moves to become enviro-friendly, according to a published report.
May 2 2007: 9:38 AM EDT
http://money.cnn.com/2007/05/02/news/companies/procter_gamble/index.htm
Big business courts the green queen
Companies that used to shun the nonprofit Rainforest Alliance are now actively soliciting its approval.
Matthew Boyle, Fortune writer
April 19 2007: 10:16 AM EDT
http://money.cnn.com/2007/04/19/news/companies/pluggedin_boyle_rainforest.fortune/index.htm
The greenest computer company under the Sun
Sun Microsystems lives up to its name and puts energy efficiency at its core. Why? Computers draw 4-5 percent of total world power, its eco-boss tells Fortune's David Kirkpatrick.
By David Kirkpatrick, Fortune senior editor
April 13 2007: 10:28 AM EDT
Sign up for the Fast Forward e-mail
http://money.cnn.com/2007/04/13/technology/fastforward_sun.fortune/index.htm
Gore needs a greener Apple
Environmental groups tell Al Gore to push the computer maker to improve its practices and limit its impact on the environment. Fortune's Marc Gunther reports.
By Marc Gunther, Fortune senior writer
April 3 2007: 9:28 AM EDT
http://money.cnn.com/2007/04/02/news/companies/pluggedin_Gunther_Gore.fortune/index.htm
Preaching Green With the Zeal of a Convert
Richard Branson, 56, founder and chairman, Virgin Group
By Eugenia Levenson
March 16, 2007 1:10 PM EDT
http://money.cnn.com/magazines/fortune/fortune_archive/2007/04/02/8403412/index.htm
10 Green Giants
These companies have gone beyond what the law requires to operate in an environmentally responsible way.
By Marc Gunther
March 16, 2007 1:10 PM EDT
http://money.cnn.com/magazines/fortune/fortune_archive/2007/04/02/8403417/index.htm
Green is good
No, it's not just greenwash. Business in the U.S. really has become cleaner and greener. Environmentalists actually have embraced market-based solutions. And the politics are about to get very interesting..
By Marc Gunther, Fortune senior writer
March 22 2007: 2:52 PM EDT
http://money.cnn.com/magazines/fortune/fortune_archive/2007/04/02/8403418/index.htm
Green resources
If you're interested in going green, check out these sites.
March 26 2007: 4:42 PM EDT
(Fortune Small Business) -- Want to make your small firm an eco-friendly powerhouse? The links below can help you get started.
http://money.cnn.com/2007/03/26/magazines/fsb/green.links.fsb/index.htm
4 ways to go green
Want to make your small firm an eco-friendly powerhouse, and more profitable? Here's some tips.
By Martha Visser
March 26 2007: 4:47 PM EDT
http://money.cnn.com/2007/03/26/magazines/fsb/green.fsb/index.htm
For 'do-good' funds, an ethical dilemma
After years of poor returns, some socially responsible funds are changing the rules to boost performance.
By Penelope Wang, Money Magazine senior writer
March 21 2007: 12:30 PM EDT
http://money.cnn.com/2007/03/21/pf/funds/dogoodfunds.moneymag/index.htm
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Nike Goes For The Green
After 14 years, it figures out how to get greenhouse gas out of its sneakers
September 26, 2006
http://www.businessweek.com/magazine/content/06_39/b4002108.htm?chan=search
EnvironmentalStocks.com
EnvironmentStocks.com is a leading global investor and industry research portal for the environmental and socially responsible investing sector featuring industry and stock news, exclusive articles and financial columnists, audio interviews and Podcasts, investor conferences, Blogs, and a directory of stocks in the sector. Green companies: submit news, articles, research and links to our site
http://www.environmentstocks.com/Enviro_Stocks/
Profit from the environment
Michael Clarke, This is Money
1 November 2006
http://www.thisismoney.co.uk/investing-and-markets/tips-and-tactics/article.html?in_article_id=414272&in_page_id=23
Make a Profit, Save the World
Even if you don't buy into theories on global warming, alternative-energy industries should prosper in the coming years. Now's the time to invest.
MSM Money
http://articles.moneycentral.msn.com/Investing/JubaksJournal/MakeAProfitSaveTheWorld.aspx
Videos on-line
Video on MSN Money: The nuclear power problem
Alternative power sources such as ethanol, wind and solar are all viable investing options. So why not nuclear power as well? MSN Money's Jim Jubak says nuclear power is a tough investment option to figure out -- but that, because the problems are mostly political, you should go overseas if you plan to make a nuclear-power play
http://video.msn.com/v/us/Money.htm?g=5CD3D37A-3F5D-4F14-972F-FE448C57CA06&t=s216&f=15/64jubak&p=hotvideo_money%20top%20ten&fg=
Change a Lightbulb, Save the World (video)
CNNMoney's Steve Hargreaves sits down with Philips North America CEO, Paul Zeven, to discuss how the company plans to help reduce energy use worldwide, by simply changing a light bulb.
Plant Us, Born Again Green (Video)
Ray Anderson is a carpet-tile maker on a quest to reduce his global footprint.
http://video.on.nytimes.com/?fr_story=97e06486eb9cfbe4c61d31b885b0bec1d5d38990
related article
Executive on a Mission, Saving the Planet
http://www.nytimes.com/2007/05/22/science/earth/22ander.html?_r=1&oref=slogin
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